The customer featured in this success story wishes to remain anonymous, but has checked the story for accuracy.
The operations team at one of the world’s largest market research companies was already working at full capacity when one of their clients commissioned an international online diary project. As a sizeable project that required skilled programming, it was clear that the company would need outside help to complete the job in time. The question was who would have the specialist expertise required? Other similar projects were likely to follow. Could these be accommodated too?
The market research company’s Deputy Director of Operations selected GIDE to program and field the online diary and associated survey. He explains: “We prefer to work with companies that have both research and online expertise instead of working with technology firms that do not understand market research. This is one of GIDE’s strengths.”
This first project with GIDE went smoothly and the end customer was very satisfied with the outcome. “Although the project was purely data collection, I know that GIDE works at every stage of the market research process. This is why GIDE has such a good understanding of research and why they are so good to work with.”
As the market research company had anticipated, more online diary projects followed. One recent project, with fieldwork over 36 weeks, required participants to keep a diary and complete weekly online surveys. “For the first month, our project manager and I watched this study very carefully, but everything went extremely smoothly, with only one very minor issue in the whole 36-week time period,” reports the Deputy Director.
“GIDE is more of a partner than a provider. The people at GIDE understand our industry so well, that they often give us advice that makes our project better or more efficient.” For example, GIDE suggested using text messages (SMS) that would both collect data and remind participants to complete their diaries. So, when participants sent product names by text at the time of purchase, they received a reminder to complete the survey at home. When they accessed the project, the products they had bought appeared as part of the questionnaire.
Like most businesses, this market research firm keeps a tight rein on costs. “GIDE’s pricing is very competitive, so this helps us to win contracts. In fact, GIDE’s quote is usually exactly the same as it would cost us to do the work ourselves. When GIDE quotes more, there is a good reason.” The research company has found GIDE to be flexible in offering a revised cost. “All I need to do is have a brief discussion with GIDE,” the Deputy Director says.
- The market research company has the peace of mind that even at peak periods it can draw on additional experienced resources at GIDE
- When working with GIDE, the research firm can still provide its customers with quotes that are competitive enough to win business
- GIDE is flexible with its pricing and services to accommodate the available budget
- The research company can rely on the quality of GIDE’s work, ensuring satisfaction from customers and repeat business from them
- GIDE technical experts were able to implement imaginative technological solutions to make the project more efficient and successful